Sometimes it feels like I am living in the land of Oz. Who would have thought that when Oprah introduced us to Dr. Oz, that he would create such a large following. I guess we should have all known. Now that he has become so popular, his audience literally hangs on to every word he has to say. Day after day, week after week, his followers listen to his advice, just waiting for something to treat their problems with. Weather it is the great Dr. Oz or one of his many guests on the show, there is surely something to learn from the discussions. After all, he is a doctor and a lot of his guest speakers are too. They must know what they are talking about, right?
If I might dare, I would like to put forth a little something to think about the next time you are watching Dr. Oz. No two humans are alike. Genetic predispositions never mean that we will get something our parents had, for sure. A television audience has a very large variety of watchers. Even the studio audience right there with Dr. Oz is a mixed bag. So, how in the world can he make claims that everyone would get 100% the exact same response to a suggested treatment? The answer is, of course, it just can not happen. Period.
In our store and on the phone I hear some one mention Dr. Oz just about daily. It’s more like multiple times a day. Most times the request is for something that those of us who buy nutritional supplements, from knowledgeable, reputable health food stores already, would have had access to a decade or more in the past. Neptune Krill Oil comes to mind. This source of essential fatty acids blipped on our radars nearly fifteen years ago. The first drawback of this omega3 source is the low potency of about 300 mg per capsule. Humans require about 3000 mg per day for each 100 pounds of body weight. For me, that would require 20 capsules of Krill oil. The second drawback is the cost. Krill oil costs about four times what fish oil costs.
My wife asked me to watch a taped segment where Dr. Oz. had a guest discussing his DNA Diet. After watching the piece, neither of us could figure out how to find a method of identifying which DNA we had in order to know what diet was for us. Many customers ask me for items Dr. Oz has suggested only to find (after a quick internet search) that the item is ONLY available online. A more recent request was for artichoke. When I asked the customer which artichoke did they want, Jerusalem (the edible roots of one variety), Globe (the edible tops sold as produce), or Milk Thistle (the seeds from a specific variety)? The customer walked out with nothing. Sad.
I believe Dr. Oz does have a genuine enthusiasm for legitimate information to assist in all of our well being. His suggestions have sent a number of new faces into our little store. His messages have sparked a groundswell of interest in all people, to improve their nutritional health. But remember, Dr Oz is a cardiac surgeon. He does not own a health food store. He has not seen the sheer numbers of customers that frequent a health food store, and I’ll bet he has never worked in a health food store either. Here’s how it works in a store. A product manufacturer brings us a new item, teaches us of the benefits, leaves literature to back up the claims, and sometimes samples to try first. We educate our customers and they try it. If the customer returns with positive results, chances are good that others might get a similar result. On the other hand, When we promote a supplement that gets poor feedback, we stop promoting and selling the item. Eventually the item gets discontinued in our store. The less I order from my vendor, the less they produce, and eventually the vendor will just stop making it.
I suspect that Dr. Oz. And his guests fall prey to the hype of some of these supplements. I would even bet some of his guests are, in fact, the authors of the research papers used to promote the sale of the supplements they push. Still other guests are the manufacturers, or at least, representatives for some of the companies that now have old stockpiles of the products they are trying to move.
If there were some way for Dr. Oz to give his listeners the power to ask the experts, who sell nutritional supplements, what they feel would be the best fit for that individual, even more benefits would be had. Right now, the health food store, where information abounds, has been put back behind the advise of Dr. Oz and his guest speakers. I am sure glad he sends new potential customers to us, I just wish they were open to listening to an expert other than Dr. Oz. Health food stores have the most current and up to date information on nutritional supplements. We chose this occupation to assist people with their own and individual nutritional needs. Never a “one size fits all” approach.